There have been times in my career when the work has dried up. Simply dried up. The queries are doing their rounds but no one’s responding, I’ve been in touch with former editors and clients but no one has any immediate needs, and I’ve read every magazine and book in the vicinity and come up with dozens of ideas until the well has run dry. I begin to lose faith.
Been there? I bet you have.
That’s when I bring out my secret weapon.
The Letter of Introduction. The LOI.
The great thing about LOIs is that they’re a way of initiating a conversation with an editor on a level playing field, so that they know more about you and you can find out a bit more about their publication—what they pay, what kind of stories they prefer, whether they have needs that require filling—before you’ve actually put in hours of work.
In fact, a good LOI can bring in thousands of dollars worth of assignments, not to mention relationships with editors and clients on an ongoing basis.
My own netted me at least $40,000 in the first three years that I sent it out and that’s not even counting the ongoing assignments I got as a result of it.
In my book The Freelance Writer’s Guide to Making $1,000 More a Month, I talk about:
- What LOIs are and why having an exceptional one helps you raise your game as a freelancer.
- How one writer sent 30 LOIs in a week, landing her five long-term, high-paying clients.
- The five essential make-or-break elements for an LOI.
- A sample LOI: the same one that netted me $40k in the first three years in direct assignments alone.
An LOI is written once, sent out hundreds, potentially thousands of times, and is really one of the most effective marketing methods when it comes to the most reward for your time.
And that’s why I’m such a fan.
More in my book The Freelance Writer’s Guide to Making $1,000 More a Month.
Get it here: