Why do writers hate the word marketing?
Or, dare I even say it? SELLING.
Here’s a confession: My goal for what I want to achieve in the next five years is simple. I want to be a New York Times bestselling author.
This will require, as you can imagine, tens of thousands of people who have not yet heard of me to buy my book.
How will they hear of me?
Eventually I hope that it will be word of mouth. But in order to get that initial buzz to create the word of mouth, my publisher and I might have to set up some talks, get me some visibility in media, put me on TV and radio, and basically try to drum up opportunities for me to become visible. And let’s not forget social media.
When I go on TV, radio, and Facebook livestream, what will I be doing?
If I’m comfortable selling, as I’m learning to be, I’ll mention my books several times, throw in some juicy tidbits and maybe say something about the plot or the setting so that people will be intrigued enough to check out the book right then on their phones. I’ll also try to be interesting and engaging, of course, because if the author is boring, why would someone believe their book isn’t?
If I’m not comfortable selling, as most authors aren’t, I’ll forget to mention the title of my book (let alone saying it clearly several times), I’ll hesitate to pitch editors of national media publications that would gladly run articles about the subject of the book or my journey getting here, and I’ll hesitate to be self promotional because I’ve been taught that “shameless selling” is a bad thing and that it is uncouth and beneath me to engage in it.
There are readers right now who are looking for the exact books we’ve written but can’t find them because we, as a community, are too turned off by the concept of marketing and sales to tell people about them.
You’ve seen me sell. You see me do it all the time. In fact, you’ve been watching me do it all this week. I’m not always confident but I still do it. You know why?
Because every time I run a promotion, EVERY SINGLE TIME, I get emails from people the day after it ends telling me they’re upset they missed it, they didn’t see it, why didn’t I talk about it more, they’re following me on Twitter and Facebook but they never saw a mention of it, etc.
If you write and publish a book and the people who need to read it most never even hear about it, is that not a shame?
So yes, my goal is to be a New York Times bestselling author. And part of being prepared to go on that journey means that I’m increasingly comfortable with selling.
And I’m going to practice right here on you. Shamelessly.
So. I have launched a new membership site.
It is called The Finishers.
There are a number of features and benefits to this thing that I could and have rattled on about and you can read that on this link, but here is the short version:
If you are a writer who wants to stop trying to write a novel and actually write and finish one, this is for you.
If you are a writer who would like to stop taking twelve courses only to do none of the work you’re asked to do, this is for you.
If you are a writer who commits to something and then fails to follow through? This is for you.
Because I’m bringing a lot of training and Q&A and discussion into it, but mostly what I’m bringing is accountability.
You will set goals in this group. And you will meet them. Period. That’s it. The end.
You can join The Finishers anytime in the next month for $29 a month or after that, for $49 a month.
But today is the VERY LAST DAY to get an entire year in The Finishers for only $99.
Sign up here: http://www.theinternationalfreelancer.com/finishers
(Coupon code: LAUNCH99)
This offer ends tonight 11:59 pm EST. (In 6 hours.)
It’s not coming back.
Want to finish what you start? Get in now.