Tag-Archive for ◊ consumer ◊

02 Jul 2009 Eye on The Big Leagues

You said you had no contacts when you began, so how did you start getting article assignments? I know that low-end publications are perhaps more open to new/unpublished writers, but I know that it can still be extremely difficult to land assignments without them.

I have several published clippings, but they’re only through local newspapers. What would be the best way for me to start getting paid assignments despite not having a huge amount of published articles and certainly none in the high-end publications? I was curious how you tackled the catch-22 of needing assignments to get experience but having a hard time getting assignments without much experience. I’ve heard looking into trade journals/magazines is sometimes the easiest route.
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Right, most writers do actually start out smaller, but that’s not a rule. I know of several writers who started out writing their first articles for major national magazines. One writer I know got her first assignment from Cosmopolitan, another wrote her first-ever article for Brides. One even got her start with The New York Times. I’m sure there are many others as well.

The most important thing to remember is that more than your writing (which has to be top-notch, no doubt), you’re pitching an idea. So if you can bring an editor an idea that gets her excited enough to assign it, you’re good to go. You do have some clips already, so there’s no reason why you can’t start pitching the big leagues right away.

(I’ve laid out a lot about my experience with finding markets, writing queries, etc, in these entries.)

As for contacts, the more you work, the more people you’ll meet. Like I said, I didn’t have any contacts either, and while it’s absolutely helpful to know people in the industry to get a kick-start, it is by no means a necessity. The way I got assignments was simple: I found great story ideas, I looked up publications where I thought they could be published, I found the names of the editors and their contact information, and I queried them. Sure, initially I had more rejections than acceptances, and I didn’t pitch the nationals for a long time, but there’s absolutely no reason why you shouldn’t.

I’m not convinced that trade magazine clippings do anything to impress consumer magazine editors simply because of the difference in the nature of reporting, writing style, and the way the assignments are handled. Of course, it does prove to an editor that you can write, but you know what– so does your query letter.

I’m also not convinced that you have to work for smaller publications before making the big leagues. Yes, the clippings help, and sure, I’ve heard stories about editors who won’t even look at the work of an unpublished writer, but in the end, no matter how many major magazines or newspapers you’ve written for, if you don’t have a story idea that appeals to the editor and works well in her magazine, as well as the reporting chops to pull it off, no amount of prior success is going to help you.

Also, you really have to find your niche. Let’s say you want to write about health and fitness. Well, there are hundreds of writers who already write about health and fitness. What sets you apart?

09 Jan 2008 QLTS: 2.1 – On The Market Hunt

Once you have your initial pack of ideas ready, it’s time to prepare for the next part of the journey– finding the markets and editors who will pay you for these ideas. These markets could include national magazines that you stack in your bookshelf regularly, trade journals that will offer hefty per-word assignments, or websites and e-zines that while short on prestige and payment, make up for it with quicker response times and easier assignments. Matching the idea to the market happens in one of two ways: either there’s a market you want to write for, in which case you’ll study the magazine thoroughly and come up with ideas for it, or you have a list of ideas and a list of markets and you match them up together. We already have the list of ideas, now it’s time to start hunting down those markets.

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The Markets

To start off, it’s essential to know the different kinds of markets that are available for your work. Here are the few basic types. (All rates discussed are applicable to US-based markets. To the best of my knowledge, market rates for India follow no standard and are usually based on the experience of the writer and his/her relationship with the magazine. I think this is typical in most of Asia and some parts of Europe.)
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Consumer Magazines

These are the magazines that you’ll often find on your local newsstand. They’re focused towards a particular demographic or age group, such as magazines for pet owners, college students, women, etc, and cover the interests of that particular audience. Popular magazine categories include health and fitness, teen, parenting, politics, and women. Consumer magazines are my focus, and those are what I’ll mostly be talking about.

Pay rates: Medium. Fluctuate from extremely low to extremely high. You can expect to see an average of $1 per word from national publications.

Looking for: Mostly service pieces that will help their readers solve a problem or live their lives better. Profiles and do-it-yourself pieces are also quite popular in this market.

Best way to get work: Think up a unique idea catering to the interests of the market and send a detailed proposal or query letter.

***

Trade Magazines

These magazines are targeted to people in specific professions and trades. For instance, magazines such as Writer’s Digest and The Writer are trade magazines because they give advice to professional writers and authors. Similarly, there are magazines for doctors, lawyers, shopkeepers and numerous other trades. A prerequisite of writing for this market is that you should have impeccable research skills and the willingness to write on sometimes boring topics.

Pay rates: High. That’s the best feature of trade magazines. You can expect rates from $0.50 per word and up. Usually, you’ll find a standard rate of $1 per word even for low circulation magazines.

Best way to get work: Send in a letter of introduction outlining your previous writing and industry experience and ask for assignments.

***

Web Markets

Websites and e-zines are a great jumping off point for the new writer and some markets in this category can pay extremely well, especially those associated with print publications. However, most independent websites and e-zines will pay somewhere between $10 and $100. While these markets are great for starting out, most writers can’t rely on them too much for regular income. Some blogging jobs are paid-for as well these days, but professional writers attest that the pay is minuscule and not worth the work that goes into it. I would advise against writing for pay-per-click ventures.

Pay rates: Low. Usually between $10-100, though a handful will pay as much as $1 per word.

Looking for: Mostly how-to articles, sometimes personal essays.

Best way to get work: Send complete submissions, or very short queries.

***

There are, of course, many other categories as well, including newspapers, anthologies, and writing competitions, but I will be focusing mostly on consumer magazines.

09 Jan 2008 QLTS: 2.1 – On The Market Hunt

Once you have your initial pack of ideas ready, it’s time to prepare for the next part of the journey– finding the markets and editors who will pay you for these ideas. These markets could include national magazines that you stack in your bookshelf regularly, trade journals that will offer hefty per-word assignments, or websites and e-zines that while short on prestige and payment, make up for it with quicker response times and easier assignments. Matching the idea to the market happens in one of two ways: either there’s a market you want to write for, in which case you’ll study the magazine thoroughly and come up with ideas for it, or you have a list of ideas and a list of markets and you match them up together. We already have the list of ideas, now it’s time to start hunting down those markets.

***

The Markets

To start off, it’s essential to know the different kinds of markets that are available for your work. Here are the few basic types. (All rates discussed are applicable to US-based markets. To the best of my knowledge, market rates for India follow no standard and are usually based on the experience of the writer and his/her relationship with the magazine. I think this is typical in most of Asia and some parts of Europe.)
.

Consumer Magazines

These are the magazines that you’ll often find on your local newsstand. They’re focused towards a particular demographic or age group, such as magazines for pet owners, college students, women, etc, and cover the interests of that particular audience. Popular magazine categories include health and fitness, teen, parenting, politics, and women. Consumer magazines are my focus, and those are what I’ll mostly be talking about.

Pay rates: Medium. Fluctuate from extremely low to extremely high. You can expect to see an average of $1 per word from national publications.

Looking for: Mostly service pieces that will help their readers solve a problem or live their lives better. Profiles and do-it-yourself pieces are also quite popular in this market.

Best way to get work: Think up a unique idea catering to the interests of the market and send a detailed proposal or query letter.

***

Trade Magazines

These magazines are targeted to people in specific professions and trades. For instance, magazines such as Writer’s Digest and The Writer are trade magazines because they give advice to professional writers and authors. Similarly, there are magazines for doctors, lawyers, shopkeepers and numerous other trades. A prerequisite of writing for this market is that you should have impeccable research skills and the willingness to write on sometimes boring topics.

Pay rates: High. That’s the best feature of trade magazines. You can expect rates from $0.50 per word and up. Usually, you’ll find a standard rate of $1 per word even for low circulation magazines.

Best way to get work: Send in a letter of introduction outlining your previous writing and industry experience and ask for assignments.

***

Web Markets

Websites and e-zines are a great jumping off point for the new writer and some markets in this category can pay extremely well, especially those associated with print publications. However, most independent websites and e-zines will pay somewhere between $10 and $100. While these markets are great for starting out, most writers can’t rely on them too much for regular income. Some blogging jobs are paid-for as well these days, but professional writers attest that the pay is minuscule and not worth the work that goes into it. I would advise against writing for pay-per-click ventures.

Pay rates: Low. Usually between $10-100, though a handful will pay as much as $1 per word.

Looking for: Mostly how-to articles, sometimes personal essays.

Best way to get work: Send complete submissions, or very short queries.

***

There are, of course, many other categories as well, including newspapers, anthologies, and writing competitions, but I will be focusing mostly on consumer magazines.