Archive for ◊ June, 2009 ◊

30 Jun 2009 I Want OUT of My Bloody Cubicle

I really want to pursue a full-time career in freelance writing. . .My dream would be to do corporate writing 1/2-3/4 of the time (bread and butter!) and then do magazine/newspaper/article pieces the rest of the time.  Since you seem to be familiar with these areas, can I ask you how on earth you got your foot in the door?  How did you land your first magazine gigs?  Corporate gigs?  I’ve talked to some freelance writers who started off with an agency or company, so their advice isn’t as relevant, but your situation is similar to mine so I’m hoping you might have even more helpful advice.

Yep, I dove right into magazine/newspaper writing, not knowing that there’s such a low success rate! Maybe if I’d seen the statistics, I might have become a crocodile hunter or something, but when I started freelancing, it was because I’d failed miserably at engineering, had been told I was a good writer, and thought I’d make some easy money churning out a few articles each month for pay (ha!)

Well, clearly, all my illusions were shattered within the first month (even though I started getting work immediately) and I realized that while it’s easy to make “some” side money as a freelancer, trying to do it as a career is, well, challenging to say the least.

I had zero contacts, so I did it the old-fashioned way: I came up with ideas that seemed like they might sell, I wrote the best query letters I possibly could, I marketed my butt off, and eventually, I started getting regular work. It wasn’t sexy, and it wasn’t all that fun, but for a long time, it paid the bills.

It also helped me build contacts and relationships and that led to more work.

I did do well enough that I never had to do any corporate writing, but I know that my experience is rare, and a lot of freelancers regularly do corporate and PR work (there’s no shame in that; if it helps you do what you enjoy, I say go for it!)

My career has moved slowly, but surely. I’ve worked my way up from low-paying publications, I’ve written about all kinds of shit that makes my mind go numb, I’ve sent out Letters of Introduction by the dozens, and I’ve written and re-written so many query letters, I could probably crank one out in my sleep.

With each article and publication, I’ve grown and improved, and therefore, made my way into the big leagues. And though, even now, the dratted bank account does sometimes hover around dangerously low levels, I don’t really doubt that I can have a long-term future as a freelance journalist. But it took time, a lot of patience, and at least for me, a lot of paying the dues, so to speak.

That said, there are certainly a few things I wish I’d known when I started and some myths I wish I hadn’t bought into (perpetuated by experts on the Internet, of course), so I’ll lay them out for you. This is my experience only, so I really recommend using your own good judgment in what works for you. There really is no one way to make a freelancing career, so I can only tell you what made it happen for me.

* The most important advice I received (and continue to struggle with) is the speed of work. You simply don’t have time to sit around and mope about your bank balance, spend days perfecting your pitches or waste away hours on writer’s forums. In the end, the more you work, the more you put out there, the more you’re going to earn, and you really have to watch that hourly (or daily) rate.

* I’ll follow up that first point by saying that most writers focus too much on the writing and don’t give that much thought to the idea. Look, if your idea sucks, no matter how pristine your writing or how clever your word choices, it’s just not going to sell. And if the idea is so fabulous, the editor really isn’t going to care if you misspelled a word or two. I think too many new writers really lose sight of what’s important and focus on the wrong thing.

* Hustle, hustle, hustle. Seriously. This is a business, and like in all business, you need clients. So go out and get them. You know, when I started freelancing, I’d read a lot about how you could now contact editors on the Internet, how you didn’t really have to live in a certain state or city to get work and how meetings and phone calls were no longer important because everyone was working via e-mail. I agree with all that, but I wish somebody would have just told me that it was perfectly acceptable to get off my ass and go meet some of my editors.  Because seriously, ever since I started doing that, my career has really taken off. It’s not about selling articles; it’s about building relationships. It’s much harder for an editor to reject, and much easier for her to work with, a freelancer that she has met.

* Finally, you have to, have to, have to, be persistent. I can’t tell you how many freelancers I know who simply refused to take no for an answer and kept sending ideas for years before they received assignments from certain editors. Many will simply not accept silence,  and will follow up on a monthly basis on their ideas, sometimes to a fabulous response. I know writers keep advocating against this, but why on earth wouldn’t you pick up the phone to call an editor and inquire about a pitch they’ve shown interest in? Why on earth wouldn’t you go meet an editor (or writer or photographer) you have worked with or want to work with?

It’s a tough business, there’s no doubt about that. But really, it’s not as tough as some people make it out to be. There are hundreds, thousands, of people all over the world who’re freelancing very successfully and getting work regularly. They’re not all the best writers, but they’re certainly professional businesspeople who treat their work as such.

You can absolutely be one of them. All you need to do is find good ideas, write engaging query letters, and make sure your pitches get into the hands of people who’ll read and assign them. Seriously, once you’ve mastered those three things, it’s really that simple.

Does that help? Let me know if you have any other questions, and I’ll do my best to answer them.

Let’s hear from the established freelancers? Have anything to add to what I’ve said? What tips would you give to someone just starting out?

29 Jun 2009 Go On, Ask Me
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I know you may have thought it impossible that I’d run out of things to say, but I’ve been writing so much lately, that I’m all but out of inspiration.

Hey, there’s always a first.

So I’ll open up the floor to you. Have any questions about freelancing? Want to know what I’m working on behind the scenes these days? Want some advice or tips on the art, craft, or business of writing? I don’t claim to be an expert, but I can tell you what works for me, and if I don’t know the answers to your questions, I’ll go find someone who does. And of course, I’m happy to share my (sometimes too) honest opinions about pretty much anything!

Post them in the comments or e-mail me at askmridu@gmail.com (I’ll keep the questions anonymous for the shy among you.)

26 Jun 2009 As I Come Up for Air

I am so ready for a weekend. I wrote three articles this week, sent a few pitches, did a ton of research and interviews, and finished the final important job– recording a voiceover (in Hindi, never done that before) for an Iranian friend’s movie. I’m totally knackered.

I’ve spent the last few minutes trying to solve the Rubik’s cube and really, this is how I relax, the absolute geek that I am.

“How many deadlines do you have now?” my father asked me the other day.

“Seven,” I replied.

“That’s good!”

“Well, it would be,” I said, “Except that they’re spread over the next year!”

That’s to say, one of my editors assigned me a whole lot of stuff until the end of the year, which means I’ll probably have a byline in every issue from now until December. And there are still more ideas I’m supposed to send her way.

I’d take some time off in order to keep that work-life balance thing going, except that I have two more articles due this week, and I haven’t even looked at the assignment sheet of a third piece yet (bad, bad Mridu). I’m supposed to discuss stuff with my photographer, who I haven’t had a chance to meet until now and am hoping is more efficient than moi!

Despite my best intentions, I’ve been sleeping at the office.

The silver lining in all of this is that I’m still afloat despite the economy (two freelancers I know shut shop this week after decades in the business), but I don’t ever remember having to do this much hustling for so little work. I’m not worried, though, just overworked (which I realize, makes me very lucky).

I was having a conversation with an editor the other day (who has a frozen budget) and when I asked if there was anything I could do to help, she told me that the best thing I could do for them was to stay in business and be there to take on work when they’re ready to assign.

Anyone else feeling a little blown away by this ever-changing media landscape? Have any advice or tips to share?

(P.S. Check these out: Fellow freelancer Amy Green writes this moving entry on her blog, and Patti McCracken discusses what this implosion means.)

25 Jun 2009 You Can’t Be Too Precious About Your Words
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In a moment of strong-headedness today, I plopped down in my chair, told myself that I was going to write come hell or high water, and just got down to it. I didn’t have anything concrete to work with at first, but I did have a few vague goals in mind: a couple of entries for a new blog I’m starting, a quickie essay assignment by one of my favorite editors, and queries that needed to go out yesterday.

The reason, and the only reason, I might add, that I haven’t completed all these tasks already is that every time I sat down to do them, I felt like I wasn’t inspired enough or feeling funny enough or just generally had the writing blahs and this would show on the page.

Perfectionism, anyone?

It’s not that everything I write is perfect– ha, far from it!– but every time I sit down to write, I want it to be. I know, in that dense logical part of my brain, that there is no way I’m going to achieve perfection every time, but waiting until the last possible minute somehow makes you believe that one of these days you’re going to be in that dreamy state of mind when the words will flow and everything will come to you. Unfortunately, as every writer will attest, we’ve all been in that state a few times in our lives, and hence, we hope that we’re going to be hit by that flash of lightening again. Preferably before our deadlines.

And, you know, that simply doesn’t work. In fact, the more you write, the more you’re going to find yourself in that space. The more you leave it be, well, there isn’t much you can do if inspiration strikes when you’re at a party, now is there?

The more you write, the better you become. We all know that. I cringe looking back at some of my old work (as I’m sure many of you do), but if I hadn’t written that, I wouldn’t be capable of writing what I do now. If I hadn’t made the mistakes, banged my head against the wall trying to find the right structures, looping beginnings and endings, and lopping off entire paragraphs that didn’t work, I’d still suffer with them for hours on end. And yet, I still expect perfection to flow out of my fingertips. As if by magic.

It comes easier now though. The revisions are fewer, the editors are happier. I have more work. It’s because of all the practice I’ve had. And I’m constantly learning.

Isn’t there a saying about how you have to write 100,000 bad words in order to get to the good stuff? I’m done with my 100,000. Any day now, I’ll get to the really good stuff.

But in the meantime, all I can do is write. It won’t be perfect, but then one article isn’t going to make or break my career, is it? Sure, I put in my best effort into everything I do, but let’s face it: it’s not all going to be great. Not everyone will like it. And that’s okay. Because there’s always the next article. And the next, and the next.

Until eventually, I’ll sit down at the page and as a creature of habit, will produce, not because I’ve now perfected the craft, but because I’ve trained my body and my mind to see that every time I open up my word processor, it’s time to write.

And that, I think, is the real magic.

24 Jun 2009 Just For Fifteen Minutes
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I’m struggling to stay motivated (a never-ending to-do list will do that to you), so I’ve recently been trying to spice up my work day with small and achievable goals.

What can I say, I’m a geek. I have to make to-do lists in order to get anything done, and crossing the items off really gives me a kick. I finish every day by making a list of all the things I need to get done the next day and then spend the next day tackling them. Seriously, it’s great motivation to see the suckers get done one after the other.

Of course, it’s not a flawless system, and it is way easier to check Facebook and read blogs than it actually is to sit down and crank out 1,000 words. For this reason, I have the fifteen-minute timer.

When I’m having a particularly unimpressive day, I set the timer for fifteen minute intervals and get to work on the things on my to-do list for that interval. Sure, writing a whole article that will take hours seems daunting when you can’t even find enough energy to write a single sentence, but fifteen minutes? What’s fifteen minutes? Pfft, nothing. You can do ANYTHING for fifteen minutes. Unless you’re on an hourly deadline, it’s easy to tackle something for short spurts every day, until eventually you reach your goal.

Truth be told though, I usually find that once I’ve forced myself to do something for such a short period, I end up continuing the momentum even after that time is up. If I’m particularly uninspired and I’ve struggled through it, then fine, I’ll move on to something else. But typically, what happens is that I find I’m sucked into it, and I completely lose track of time. When I look up, I’m usually almost done.

So that’s my technique. What do you do to stay motivated during periods when you’d rather poke hot rods in your eyeballs than write?

23 Jun 2009 It’s Not You, It’s Me
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I don’t talk about rejection on this blog a lot, because I suppose it just doesn’t affect me as much. The way I see it, it’s all part of the business, and to be honest, the only reason I’m even in this business is because I failed in a massive and public way in something else.

I thought I was going to be an engineer, and when that didn’t work out, becoming a writer was pretty much the only way out of my predicament.

Is there anything more demoralizing than spending five years of your life on something, knowing even while you’re doing it that you’re just as unemployable at the end of it, and that you’re going to have to start over?

I only survived as a writer because I had no other skill or talent. What else could I possibly have done? Gotten married? Seriously, that was my only other option. I needed to make it as a freelance writer not only because I wanted to, needed to, succeed in this choice of career, but because it was my only chance of having a life, any life, of my own. I needed to succeed financially because it was the only chance I had of being independent and living life on my terms.

I’d already failed at engineering, walked out on a job at a magazine, and thrown away my college education… it was this or nothing.

So considering all that, I couldn’t really afford to let a couple of rejections affect me. I knew it wasn’t personal, even if it sometimes felt like it.

But you don’t have to throw away that college degree to develop a thick skin. All you have to do is remember that it’s a dialogue and an exchange of ideas. You send one through, and they don’t like it. So what? It’s not like they told me that I could never make it in the business; all they said was that they couldn’t use that particular idea at that particular point in time. And even if they had told me that I sucked and should never e-mail them again, I still don’t think it would have bothered me too much, because hey, we’re always growing, always improving. If I’m a talentless hack today, that doesn’t mean I can’t be a talented pro tomorrow. At least I was a talentless hack who enjoyed the work!

I’ve had conversations, friendships, and lots of advice from editors who’ve rejected my work, because I understood that they weren’t rejecting me. And eventually, most of them did assign.

I think rejections tend to hurt most in three situations: (1) You’re new and don’t yet know what you’re capable of (which I totally understand having been there, but if you keep sending your work out regardless, you’re past this stage pretty quickly), (2) it’s work you’re personally invested in, such as personal essays (which can feel like rejections of you as a person), and (3) when your ego is involved (and it shouldn’t be; it’s just work).

Look, no one wants to hear a “no,” especially when it’s condescending and nasty, but it’s almost never personal. I’ve had some fairly rude rejections over the years, but I know they’re not my problem or my issues. I think maybe the editor’s having a bad day, maybe she just got dumped, maybe she hates her job, maybe she’s stressed and under too much pressure– whatever! All I can do is send the idea elsewhere and decide whether or not it’s worth my while to pitch this editor again.

There are only two productive responses to a rejection, as far as I’m concerned: sending the idea elsewhere immediately, and e-mailing the editor back, either with another idea or a thank you.  Then you move on.

Everything else, while understandable, is simply a manifestation of our insecurities.

What do you think? Do you get stressed about rejections? Weigh in with how you react to them.