One idea, many target audiences. I’m a big believer in milking an idea for all it’s got and pitching it to non-competing publications. If I happened to come across new research that linked creativity to motivation, for instance, I wouldn’t just pitch the idea to a writer’s magazine and be done with it. I’d find a way to use it in stories for work-at-home moms, college students, even senior citizens.
This is something you should be doing for new articles, but can you do it with old ones as well?
Take out articles from your files that you still find interesting and find ways to reslant them for non-competing markets.
Also, since these are non-competing markets and you’re reslanting ideas, the research will be the same (with some additional information, of course), but the article itself will be new. Ask for full rates for these pieces instead of reprint rates.
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