03 Jul 2009 Panties and Principles

People sometimes ask me the purpose of this blog. I tell them it’s about my life as a female freelance journalist in India (or wherever work takes me), the focus being female, freelance, and journalist, usually a combination of the three.

People ask me how I came up with this blog, and I tell them I didn’t really. I came up with a newsletter for international writers, in which I wrote a weekly editorial about my life as an Indian freelancer, and when I gave that up to focus on my own work, hundreds of my 7,000+ subscribers said they missed the editorials and kept pestering me to give updates on my life and work. (Many of you still remain. Thank you!)

The goal of this blog has never been to teach anything, but to share my experiences, as I stumble, succeed, and stumble once more. Clearly, the stumbling happens frequently.

But there’s another thing that I’m quite passionate about and that’s women’s issues in India. I don’t identify as a feminist; I believe as much in male empowerment as I do in female empowerment. But we all know that in countries like India, women are sometimes treated like second-class citizens. And I’m always interested in challenging that, while raising a few eyebrows.

I could ramble about social injustice all day (and I do; I’m great fun to be around), but this blog is not the space for that. Which is why the nice folks over at True/Slant recognized my need for ranting and offered me a space on the website to start a blog about women’s issues in India.

It’s titled Panties and Principles (hop on over to find out the origins of that name) and I’ll be posting frequently. I’ll take a sometimes-humorous-sometimes-serious look at the lives, challenges, and successes of the Indian woman.

Come talk to me.

Recent posts:

Welcome to “Panties and Principles”
Delhi High Court Legalizes Homosexuality

02 Jul 2009 Eye on The Big Leagues

You said you had no contacts when you began, so how did you start getting article assignments? I know that low-end publications are perhaps more open to new/unpublished writers, but I know that it can still be extremely difficult to land assignments without them.

I have several published clippings, but they’re only through local newspapers. What would be the best way for me to start getting paid assignments despite not having a huge amount of published articles and certainly none in the high-end publications? I was curious how you tackled the catch-22 of needing assignments to get experience but having a hard time getting assignments without much experience. I’ve heard looking into trade journals/magazines is sometimes the easiest route.
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Right, most writers do actually start out smaller, but that’s not a rule. I know of several writers who started out writing their first articles for major national magazines. One writer I know got her first assignment from Cosmopolitan, another wrote her first-ever article for Brides. One even got her start with The New York Times. I’m sure there are many others as well.

The most important thing to remember is that more than your writing (which has to be top-notch, no doubt), you’re pitching an idea. So if you can bring an editor an idea that gets her excited enough to assign it, you’re good to go. You do have some clips already, so there’s no reason why you can’t start pitching the big leagues right away.

(I’ve laid out a lot about my experience with finding markets, writing queries, etc, in these entries.)

As for contacts, the more you work, the more people you’ll meet. Like I said, I didn’t have any contacts either, and while it’s absolutely helpful to know people in the industry to get a kick-start, it is by no means a necessity. The way I got assignments was simple: I found great story ideas, I looked up publications where I thought they could be published, I found the names of the editors and their contact information, and I queried them. Sure, initially I had more rejections than acceptances, and I didn’t pitch the nationals for a long time, but there’s absolutely no reason why you shouldn’t.

I’m not convinced that trade magazine clippings do anything to impress consumer magazine editors simply because of the difference in the nature of reporting, writing style, and the way the assignments are handled. Of course, it does prove to an editor that you can write, but you know what– so does your query letter.

I’m also not convinced that you have to work for smaller publications before making the big leagues. Yes, the clippings help, and sure, I’ve heard stories about editors who won’t even look at the work of an unpublished writer, but in the end, no matter how many major magazines or newspapers you’ve written for, if you don’t have a story idea that appeals to the editor and works well in her magazine, as well as the reporting chops to pull it off, no amount of prior success is going to help you.

Also, you really have to find your niche. Let’s say you want to write about health and fitness. Well, there are hundreds of writers who already write about health and fitness. What sets you apart?

01 Jul 2009 So, How Much Moolah Are We Talking?
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I was also wondering of you could give me some sort of rough estimate of what the money is like in freelance writing. I realize this is near-impossible to predict, given the profession’s vagaries, but I was hoping you shed some light on the area… like how much such and such mag/publication/website might be willing to offer to someone with my kind of background and experience.

This is a really difficult question to answer, because, like you said, given the way the business works, it’s absolutely impossible to calculate, even roughly, what a person can make. The beauty of freelancing is that there is no cap on how much you’ll earn, but that also means that the more you work, the more you hustle, the more money comes your way. With the caveat that sometimes no matter how much you work and how much you hustle, you may still struggle for a decent income.

I’m not trying to be negative. But the truth is that until you’re an established name and editors recognize your work, it can be very difficult to be trusted with the kind of assignments you mention in your e-mail (reporting in far-flung regions of the country or world).

More specifically, to answer your question about how much magazines, publications, or websites pay, well, it depends.

Obviously how big the publication is makes a difference. It matters, too, where the publication is based. And of course, how much time you’ll be spending on the assignment, whether or not you’re doing any investigative work, etc, all factor into it.

In the US, for instance, national women’s magazines will pay $2 per word and up, whereas you wouldn’t get that rate from Indian publications. Similarly, corporate writing pays much more than magazine writing, and newspapers usually pay a daily wage (though Indian newspapers are known to be low-payers). (You can find a lot of this information by searching for “writer’s markets” or “writer’s guidelines” in Google.)

(See also: On the Market Hunt.)

That said, it takes a while for most freelancers to get to the point where they’re making a decent income. In my case, it took me approximately two years of part-time freelancing before my career really took off, and I’ve often had to supplement my work with how-to and the “armchair journalism” that you speak of in order to keep the money coming.

So, I’m afraid, there is no rule when it comes to freelancing. Some freelancers I know make a good six-figure-per-month income, even in this economy, while others, despite years in the business struggle to churn out even a few thousand Rupees. I think the difference is that the people who’re actually earning are really self-motivated and keep plugging away. Most also understand that this is a business and that writing is a job, and they do treat it as such by negotiating, demanding good pay, meeting their deadlines, and networking with other writers and editors.

It seems, though, like you’re well on your way in that arena.

30 Jun 2009 I Want OUT of My Bloody Cubicle

I really want to pursue a full-time career in freelance writing. . .My dream would be to do corporate writing 1/2-3/4 of the time (bread and butter!) and then do magazine/newspaper/article pieces the rest of the time.  Since you seem to be familiar with these areas, can I ask you how on earth you got your foot in the door?  How did you land your first magazine gigs?  Corporate gigs?  I’ve talked to some freelance writers who started off with an agency or company, so their advice isn’t as relevant, but your situation is similar to mine so I’m hoping you might have even more helpful advice.

Yep, I dove right into magazine/newspaper writing, not knowing that there’s such a low success rate! Maybe if I’d seen the statistics, I might have become a crocodile hunter or something, but when I started freelancing, it was because I’d failed miserably at engineering, had been told I was a good writer, and thought I’d make some easy money churning out a few articles each month for pay (ha!)

Well, clearly, all my illusions were shattered within the first month (even though I started getting work immediately) and I realized that while it’s easy to make “some” side money as a freelancer, trying to do it as a career is, well, challenging to say the least.

I had zero contacts, so I did it the old-fashioned way: I came up with ideas that seemed like they might sell, I wrote the best query letters I possibly could, I marketed my butt off, and eventually, I started getting regular work. It wasn’t sexy, and it wasn’t all that fun, but for a long time, it paid the bills.

It also helped me build contacts and relationships and that led to more work.

I did do well enough that I never had to do any corporate writing, but I know that my experience is rare, and a lot of freelancers regularly do corporate and PR work (there’s no shame in that; if it helps you do what you enjoy, I say go for it!)

My career has moved slowly, but surely. I’ve worked my way up from low-paying publications, I’ve written about all kinds of shit that makes my mind go numb, I’ve sent out Letters of Introduction by the dozens, and I’ve written and re-written so many query letters, I could probably crank one out in my sleep.

With each article and publication, I’ve grown and improved, and therefore, made my way into the big leagues. And though, even now, the dratted bank account does sometimes hover around dangerously low levels, I don’t really doubt that I can have a long-term future as a freelance journalist. But it took time, a lot of patience, and at least for me, a lot of paying the dues, so to speak.

That said, there are certainly a few things I wish I’d known when I started and some myths I wish I hadn’t bought into (perpetuated by experts on the Internet, of course), so I’ll lay them out for you. This is my experience only, so I really recommend using your own good judgment in what works for you. There really is no one way to make a freelancing career, so I can only tell you what made it happen for me.

* The most important advice I received (and continue to struggle with) is the speed of work. You simply don’t have time to sit around and mope about your bank balance, spend days perfecting your pitches or waste away hours on writer’s forums. In the end, the more you work, the more you put out there, the more you’re going to earn, and you really have to watch that hourly (or daily) rate.

* I’ll follow up that first point by saying that most writers focus too much on the writing and don’t give that much thought to the idea. Look, if your idea sucks, no matter how pristine your writing or how clever your word choices, it’s just not going to sell. And if the idea is so fabulous, the editor really isn’t going to care if you misspelled a word or two. I think too many new writers really lose sight of what’s important and focus on the wrong thing.

* Hustle, hustle, hustle. Seriously. This is a business, and like in all business, you need clients. So go out and get them. You know, when I started freelancing, I’d read a lot about how you could now contact editors on the Internet, how you didn’t really have to live in a certain state or city to get work and how meetings and phone calls were no longer important because everyone was working via e-mail. I agree with all that, but I wish somebody would have just told me that it was perfectly acceptable to get off my ass and go meet some of my editors.  Because seriously, ever since I started doing that, my career has really taken off. It’s not about selling articles; it’s about building relationships. It’s much harder for an editor to reject, and much easier for her to work with, a freelancer that she has met.

* Finally, you have to, have to, have to, be persistent. I can’t tell you how many freelancers I know who simply refused to take no for an answer and kept sending ideas for years before they received assignments from certain editors. Many will simply not accept silence,  and will follow up on a monthly basis on their ideas, sometimes to a fabulous response. I know writers keep advocating against this, but why on earth wouldn’t you pick up the phone to call an editor and inquire about a pitch they’ve shown interest in? Why on earth wouldn’t you go meet an editor (or writer or photographer) you have worked with or want to work with?

It’s a tough business, there’s no doubt about that. But really, it’s not as tough as some people make it out to be. There are hundreds, thousands, of people all over the world who’re freelancing very successfully and getting work regularly. They’re not all the best writers, but they’re certainly professional businesspeople who treat their work as such.

You can absolutely be one of them. All you need to do is find good ideas, write engaging query letters, and make sure your pitches get into the hands of people who’ll read and assign them. Seriously, once you’ve mastered those three things, it’s really that simple.

Does that help? Let me know if you have any other questions, and I’ll do my best to answer them.

Let’s hear from the established freelancers? Have anything to add to what I’ve said? What tips would you give to someone just starting out?

29 Jun 2009 Go On, Ask Me
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I know you may have thought it impossible that I’d run out of things to say, but I’ve been writing so much lately, that I’m all but out of inspiration.

Hey, there’s always a first.

So I’ll open up the floor to you. Have any questions about freelancing? Want to know what I’m working on behind the scenes these days? Want some advice or tips on the art, craft, or business of writing? I don’t claim to be an expert, but I can tell you what works for me, and if I don’t know the answers to your questions, I’ll go find someone who does. And of course, I’m happy to share my (sometimes too) honest opinions about pretty much anything!

Post them in the comments or e-mail me at askmridu@gmail.com (I’ll keep the questions anonymous for the shy among you.)