A strange thing has happened recently. I have been fairly active on social media lately (come say hi on Facebook, Twitter, and Instagram) and one of the things I’ve been preaching in one form or the other is the concept of consistency.
As in, you must write, you must market, day after day, every single day.
It’s the “every single day” that leads to massive resistance and gets me the questions.
Do you mean every day, even the weekends? What about national holidays? Do you really never take a day off, ever? I don’t want to write on my vacation time, do you?
You know, sane and sensible things like that.
And admittedly, I’ve been backtracking a bit, saying well, when I say “every day” what I really mean is “every day that you choose to work.”
But that’s untrue. When I say “every day,” what I really mean is every single day.
While I understand that the way I work is not for everyone, I also don’t want to sugarcoat things. I don’t want to pretend that I get the results I do in ways that are easier than they actually are. I don’t want to pretend that it took less effort than it actually did. I don’t want to tell you that I have achieved what I have achieved working four days a week part-time, when in reality, everything I have achieved has been achieved working six days a week, twelve hours a day, day after day.
When I commit to something and say I’m doing it consistently, I’m doing it EVERY SINGLE DAY. I show up on the weekends, when I’m on holiday, whether it’s Diwali or Christmas. I work when everyone else has enjoyed the festivities and gone to bed. I go to the pub, get drunk, come back, have two cups of coffee and get to work when everyone else has passed out. Most days, I will have been working for several hours when my husband gets up in the morning and goes to work and I am still working when he returns home after his eight-hour shift.
When I’m consistent, I work every single day. But, and let me now put you at ease, I am not always consistent.
There are many reasons for this. Sometimes it’s just that I’m lazy and procrastinating and avoiding work. This is rare, but it happens. I accept it. I try not to beat myself up about it. I allow myself the luxury for a while and then I get up and get on with it.
Often it’s because I’m indulging in self-care. You see, I make a distinction between balance and self care. I don’t believe in balance—there is no such thing and you can spend your life chasing this mystical belief and it’s never going to materialize. I don’t believe in balance. But I do believe in looking after myself. I exercise daily, I now eat very well, and I spend a lot of time reading, watching movies and generally relaxing in order to fill up my creative well. I don’t do it on a schedule, that is, I don’t necessarily feel the need to take weekends off, but when I’ve been going full-speed for a while and need to take a break, I will—without apology—shut everything down and not look at my computer for however long I need to be away from it. I don’t believe in balance. I believe in giving it my all, stopping to recharge, then giving it my all again.
But the third reason why I’m not consistent is the most important one and essential, I think, for you to hear. The third reason why I’m not consistent is because I don’t need to be.
See, here’s the thing: I no longer need to market every day. I turned down two assignments just this week and I can get work now with little to no marketing effort. So I don’t need to be marketing daily. But when I first started? I was marketing FIVE TIMES A DAY. Consistently. Every single day, five times a day. Yes, even on a Sunday. Especially on a Sunday. I was sending out twenty-five queries a week at a minimum and letters of introduction on top of that. Because back when I started, consistent marketing was everything. It was essential in order to build my career.
At the moment, I don’t write every day either. That’s because I finished writing two new books in the last three months and now I’m going into the editing phase. But when I was writing them? When I had something to prove? When I was desperate to get them done? I showed up every day, day after day, every single day.
I believe we can’t have these conversations in a vacuum and without context. If you’re a successful, widely published author, making money, satisfied with your career, sure, of course you can tone it down. Of course you can afford to write three times a week, if that’s what you choose. It’s exactly like when someone builds a business—they go at it hard and fast in the first few years so that they can let it run itself and build upon that growth in later years.
But when you’re starting? When you’re unpublished? When you’re not making the money you want, don’t have the career you want, feel despondent because you haven’t achieved all the things you know you’re meant to achieve? Don’t talk to me about how you need a break before you’ve even started the work.
The good news is that if you’re willing to go hard and fast in the beginning, if you’re willing to commit to consistency for the first few months and years of your career, you will be reaping the rewards of that work for decades to come.
How do I know?
Like I said, I don’t have to market myself much for freelancing work anymore. And the reason is not only that I have built relationships, but also that I know the best and most efficient ways to get work, I know how to reach out to clients, I know how to write query letters and letters of introduction, I know how to use social media to find high-paying clients quickly and easily without having to make that daily effort.
And now I want to share that with you.
I’m putting together a brand new course called Higher-Paying Freelance Clients in which I will show you sixty-four (yes, that’s right, SIXTY-FOUR) ways that I have used to get clients. You know when I say you should market yourself five times a day and you ask, okay, I’ve sent one pitch, now what else should I do? I have a list of things you can do—some big, some small, ALL guaranteed to land you clients.
I’m giving it all to you, no holds barred. The techniques I use, how I’ve used them, how other writers I know have used them, with examples, templates, and actual samples of queries, letters, emails, and tweets sent that landed me and others high-paying work. This is a list I once made for myself when I was marketing five times a day, and like many of you, kept running out of ideas. Having this list on hand was crucial to my success and efficiency in getting clients.
When you sign up for the course, you’ll get access to 64 video trainings, each outlining one new way to find higher-paying clients with accompanying samples, templates, and examples of how that method works. You can dip in and out of the course, focusing on the techniques that appeal the most to you, while discovering new ones to try.
Plus, you get access to my sample emails, cheat sheets, swipe files, and more. It’s the simplest way possible to not only get one or two new clients, but to start a consistent stream of higher-paying clients that can help you get your freelance career off the ground and soaring into the skies.
I am still in the process of creating the course. It will become available on Monday, March 27 but if you buy now, you will get the one-week only special discounted price of $129. That’s in addition to the many bonuses I will be announcing over the next few weeks.
Get more details on the course here: http://writing-courses.teachable.com/p/clients
Because I know how absolutely crucial it is for freelancers, especially new freelancers, to get clients before they can even begin, this is going to be one of my lowest-priced, most affordable offerings. If you want to grow in your freelance career with the minimum investment, this is a no-brainer offer and the best place to start.
No more wondering, no more waking up in the morning and knowing that you need to do some marketing but having no idea how to go about doing it.
Five marketing efforts a day. And it all starts here.