I’m going to give you some advice.
Most of you will ignore this advice and it will cost you thousands of dollars in the next year, and hundreds of thousands over the course of your career.
You will most likely agree with this advice, even see the value of it, but when it comes to implementation, you will—intentionally or unintentionally—ignore it and go on your merry way, doing what you’ve always been taught by writing instructors to do.
IF you take this advice to heart, you will escalate your career pretty damn quickly, with the money to boot.
Anyway, here’s my advice:
Focus on getting clients, not assignments.
Even when you’re pitching a newspaper, especially when you’re working with agencies, and no matter how small your story or piece might be, taking the focus away from “getting the assignment” and placing it squarely on “landing the client” will change your business.
Because an assignment is a ONE-TIME event. You MIGHT get another one from this editor again some day.
A client, on the other hand, is someone who gives you work regularly, week after week and month after month.
Plus, many of the assignments you’ll receive from your clients over the years will be handed to you, with no extra effort, no additional marketing, and no heavy amounts of idea generation, purely on the basis of trust and loyalty.
And it’s by FAR the easiest way to guarantee regular and recurring income in your freelance business.
Because it doesn’t matter how good or bad you are at writing pitches or selling them on your talent.
The editor who gives you an assignment is buying your idea.
The client who works with you regularly is buying YOU.
It’s the best way to build a consistently profitable freelance career.
Writers who focus on clients instead of assignments make more working less. And when the economy tanks, they are able to weather the storms more easily because they have loyal customers who continue to buy from them instead of having to hustle for every next dollar.
If you need my help getting clients, go here:
I’ll see you there.