Do you know why…
Some writers never finish their novels?
Can’t get organized enough to send LOIs to two dozen content marketing clients?
Or more in line with the conversation we’ve been having this week—don’t pitch?
It’s all to do with how they view clarity.
Because see, most of us have been taught that we need to know what we’re doing before we do it. We wait for the clarity, the understanding, and the knowledge before we feel ready to put it into action.
Writing doesn’t work like that.
Most writers will come to an understanding of their story not before they sit down to write it, but as they do. You’ve probably heard the famous Flannery O’Connor quote: “I write because I don’t know what I think until I read what I say.”
Which, of course, can lead to a lot of rewriting and going over and re-doing things as you gain an increasing level of clarity. This isn’t ideal either. Especially if you’d like to make any kind of living at this.
When I work with writers, therefore, we take a three-pronged approach.
- We get as much clarity from the get-go, knowing all the while that this understanding will deepen.
- We’re not afraid to roll up our sleeves and rework the pitch or throw away words or ideas that are no longer relevant (they’re just words; there are always more)
- We have a bias towards action.
Ironically, the more open you are to discard pieces of writing that don’t work, the less need you have to do so.
The more you take action, the deeper the clarity.
The deeper your understanding of the story you want to tell, the easier it becomes to write—and sell.
That clarity often comes from the writing.
But too many writers wait for that clarity before even beginning to write the first sentence of their pitch.
And round and round in circles they go.
Writers who work with me not only get good at pitching, they get fast at it, too. And the dance between clarity and execution is how they get there.
If you’d like my help, I’ve got three more spots left in my Pitch Critiques program.
Registrations closes tomorrow, so if you’re interested, don’t wait.